Created 08/02/2011 - 1 year ago

The Size Doesn’t Matter campaign is a social media experience that includes viral videos, a robust interactive website, and promotional give-aways. Aimed at highlighting the multitude of Israel’s accomplishments and contributions in a new, edgy and attractive way, this campaign is the result of the combined efforts of the University Outreach Committee (UOC-CIJA)Canadian Federation of Jewish Students (CFJS), local Hillels, Jewish Student Associations, and Israel on Campus organizations across Canada. SDM has quickly become Canada’s most successful campaign, reaching thousands of students across Canada.

URL

sizedoesntmatter.com