Created 02/02/2012 - 1 year ago
Volkswagen and agency Deutsch L.A. are in the somewhat unenviable position of having to follow up a beloved Super Bowl (and viral) blockbuster. VW’s Vice President and Chief Product and Marketing Officer, Tim Mahoney, and Deutsch Chief Creative Officer Mark Hunter talk about how they approached t...
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www.fastcocreate.com.@VW creates more #advertising magic. Inside the latest #SuperBowl XLVI Ad: Canine Cuteness Meets Star Wars http://t.co/4WK3twRU
I may be the only person who thinks this spot isn't great, but saccharine... and strange. VW: Canine/Star Wars t.co/4WK3twRU
Dog or Kid? Which one will you choose? “@FastCompany: .@VW creates more #advertising magic. Inside the #SuperBowl ad: http://t.co/8qDgazxy”
eu <3 VW! on e off c completam RT @FastCompany: .@VW creates more #advertising magic. Canine Cuteness Meets Star Wars http://t.co/uPT1lmBC
Here we go again :) RT @FastCompany: @VW latest #SuperBowl XLVI Ad: Canine Cuteness Meets Star Wars http://t.co/eo8Gf1pK
Volkswagen Returns To Super Bowl With Dogs And Darth Vader | Co.Create: Creativity Culture Commerce http://t.co/2m98Gy12
We push Christmas sales to Labor Day, now Super Bowl Ads are released before. Hopefully it's going to be a game. http://t.co/WjSLk1dU
How will @Volkswagen & @DeutschInc top last year's fab Darth Vader Super Bowl commercial? Genius: http://t.co/oSNgLFjU
B/c it's a super bowl ad w/ a #dog http://t.co/hGLNLYiW Oh - and it's pretty cute. 'The Dog Strikes Back'
Cute pets in commercials always seem to do it for me. Check it out: http://t.co/5o6Pc0BV #dog #VW #beetle #StarWars #video #Fastcompany
My pal+ex-writing partner DeutschLA Mark Hunter's new VW Super Bowl ad! @FastCoCreate Canine Cuteness Meets Star Wars http://t.co/bbZbl7kt
RT @fastcompany: @VW creates more #advertising magic. http://t.co/HgKDmC5U Inside the latest #SuperBowl XLVI Ad
Nicely done, but not as engaging. Inside Volkswagen’s #SuperBowl Ad: Canine Cuteness Meets Star Wars via @FastCoCreate http://t.co/HwT0hCFu
RT @mglovin: Close, but not as good as last year - Volkswagen’s #Super #Bowl Ad: @FastCoCreate #mengonline http://t.co/PcF5kCs3
It's a bit smug, eh? RT @NKArch This VW Super Bowl spot that's not as good as last year's. http://t.co/ZF1tfH0D
@vw superbowl ad brilliance one-upping classic darth vader ad... so smart. view the spot... http://t.co/pi3apGof
.@VW has one of the most incredible #marketing departments. Ever. http://t.co/IzAReNRh via @FastCompany #SuperBowl #advertising
If you loved the Darth Vader Super Bowl ad last year, check out round 2! http://t.co/LXLZnFcp #superbowlads #laughitupfuzzball
RT @mckolodziej This year's Superbowl commercials have gone to the dogs-literally: http://t.co/EV3Nwrv0 @KatsTheory,this is for you. luv it
Not bad VW: INSIDE VOLKSWAGEN’S SUPER BOWL XLVI AD: CANINE CUTENESS MEETS STAR WARS http://t.co/uAybPwch
How to follow up a Blockbuster Ad - http://t.co/qKc1ubME <- Connecting Dogs and Star Wars with VW. Go figure!
I've always wanted a dog. Now I want a Volkswagen, too. "Volkswagen’s Super Bowl Ad: Canine Cuteness Meets Star Wars" http://t.co/WWoWGCSH
Hipsters, Geeks e Nerds os novos donos do mercado consumidor de alto valor agregado, propaganda segmentada para eles! http://t.co/S5LAvC9B
It's the most wonderful time of the year...for great TV ads. Insight from @fastcompany about the new VW ad: http://t.co/ufWmGzcm
Two favorites - dogs and VW - Well Done! @FastCompany: Inside @Volkswagen’s #SuperBowl XLVI Ad: Canine Cuteness http://t.co/sMhm6Q9Q
Deutsch LA releases new VW Super Bowl Ad sequel! Better than The Force kid? http://t.co/CE2muo38 via @FastCoCreate [VIDEO]
Annnnd here's the followup to VW's "Darth Vader". Not as good but following up something that great is difficult. http://t.co/CLDDFOLP
Comes close, but not as good as last year - Volkswagen’s #Super #Bowl Ad: Canine Meets Star Wars http://t.co/Sou4Vzaa via @FastCoCreate
Such a sucker for dog ads, ugh - Canine Cuteness Meets Star Wars: http://t.co/4N1CUy0X via @FastCoCreate cc @lbattaglia @marys213 @kteb
