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Created 07/01/2011 - 1 year ago
David Ogilvy once said, "The consumer isn't a moron; she is a monkey." Kidding, of course. Leo Burnett said it. Anyway, two ad execs and an egghead from Yale have begun testing an ad campaign aimed at capuchin monkeys. I'm not sure why, since nonhuman primates have notoriously low buying power.
Source
www.adweek.com
Saw this on #colbert last night. Too crazy! >>The World's First Ad Campaign Aimed at Monkeys http://t.co/PjdIecJ
The World's First Ad Campaign Aimed at Monkeys http://t.co/ViwzeWf
The first ad campaign targeted at monkeys! http://ow.ly/5whiZ @Sparksheet
An ad campaign aimed at monkeys?!? You had me at "exposed monkey genitals"...http://t.co/5qR2os7
Kampaň mířená na opice, perspektivní cíloví skupina! http://t.co/VLalRCV
Wow. Looks like monkeys have evolved to spend their money on crap just like us. http://t.co/cevVLVO #evolutionisntthatcoolafterall
MoNkEyS http://t.co/nDfvRC7
Scientists are working diligently to find out which Jell-O ads monkeys respond best to...or something like that. http://fb.me/17BvX1B3a
@adage The World's First Ad Campaign Aimed at Monkeys: David Ogilvy once said, "The consumer i... http://twurl.nl/4v7qn0 #Experiential
Oh Ad men, what next?? monkeys you say? http://t.co/n8hKIwa you might find this particularily interesting @LocoLoud
"You know what they say - Monkey-sex sells, right?" World's 1st Ad Campaign Aimed @ Monkeys http://t.co/4SBWxLk via @Adweek
Selling Sex and Jello to Monkeys; http://t.co/9lul1GC
PETA likely to be mad, campaign works and poop is thrown. » @AdFreak The world's first ad campaign aimed at monkeys. http://bit.ly/isnC7U