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Created 07/18/2012 - 10 months ago
It was 2003, exactly 56 years after Ole Kirk Christiansen bought the first plastic injection molding machine in Denmark to start manufacturing plastic bricks for building-block toys. On the surface, or so it seemed, the LEGO Group had done everything right over that time period.
Source
knowledge.wharton.upenn.edu
#Innovation almost bankrupted LEGO -- until it rebuilt with a better blueprint: http://t.co/rdUuc6ge
RT @masscustom: Great article: How too much (and wrong) innovation almost killed #LEGO, and how co-creation changed the game http://t.co/EQ7TYDLN
RT @mpondfield: @reinventioninc #Innovation Almost Bankrupted LEGO -- Until It Rebuilt with a Better Blueprint...lessons learned http://t.co/SeHgXiMX
Balancing innovation with smart business decisions is always tough. Lego's story show just that. Knowledge@Wharton: http://t.co/MzzHpinE
Blindly following the innovation mantra can bankrupt as LEGO almost found #innovation - Knowledge@Wharton: http://t.co/qm01MYoP
Lego details the building blocks of "controlled innovation". Their original plan almost bankrupted them. http://t.co/vRFFrYbC
Why #lean makes so much sense when building products @knowledgwharton: #Innovation almost bankrupted LEGO http://t.co/tYI2SJAC
Any Lego fans out there? See how controlled innovation helped them make a comeback: http://t.co/f5stH9gk