2k
Created 05/15/2012 - 1 year ago
General Motors plans to stop advertising on Facebook after determining its paid ads had little impact on consumers. The news comes just days ahead of Facebook's IPO.
Source
online.wsj.com
Talk about timing. GM pulls its $10 million in Facebook ads on eve of the IPO http://t.co/O8j0iato
GM's ad execs met with Facebook and "left unconvinced advertising on the website made sense." Full story here: http://t.co/HeZEkSez
GM will stop advertising on Facebook after finding its ads weren't very effective (via @WSJ) http://t.co/G1iOoWi5
GM Says Facebook Ads Don't Pay Off http://t.co/jYGIXSCr
GM to Halt Facebook Ads http://t.co/EySEI8SJ (via @summify)
GMがFacebookの有料広告ページを廃止する。GMの昨年のFacebook広告費は1,000万ドル、全米広告費は18億ドル、無料のFacebookページの管理に3,000万ドル消費 http://t.co/FKrm6rWn via @WSJ
"Facebook said last month its first-quarter ad revenue was down 7.5%. [They] blamed 'seasonal trends'." http://t.co/LZe06TFz via @WSJ #GM
RT @briansolis: Reading "GM to Halt Facebook Ads" http://t.co/mIdPqmqX - Perhaps it's the ad design, click path & experience, not FB
@sharonterlep I'm going user error on this one. GM Says Facebook Ads Don't Pay Off http://t.co/xe8J13VH via @WSJ
If the emperor does not in fact have any fb clothes, seeing the fallout will be quite a hoot. http://t.co/KKvqSJYg
“@AperturaDigital: #GM Says #Facebook Ads Don't Pay Off - http://t.co/EULkhU1T http://t.co/dGf3UDj8”
GM Says Facebook Ads Don't Pay Off http://t.co/9LXNbf4K #WSJ// Exploding cars not a factor
$GM Says Facebook Ads Don't Pay Off - #Facebook stops buying GM products --- GM into BK #2 sold to burma - http://t.co/x7Eidum8 via @WSJ
RT @DavidLapin: Facebook possibly not all its cracked up to be for large corp Avertising? GM quits. http://t.co/ASHTn39g
Facebook Ads Don't Pay Off via WallStreetJournal. This is very bad news for GM after millions on dollars spent on Fb! http://t.co/aCr35ysK
RT @tabbata: あらら GMがFacebook広告をキャンセル。広告効果が少ないためだそう。IPOの直前に・・・。GM to Stop Advertising on Facebook http://t.co/7CRTjm2S
We wonder how other big marketers are feeling about this move by GM. Do Facebook Ads really work? http://t.co/m64OyfhH
RT @geoffreyfowler: GM stops buying ads on Facebook, saying they're ineffective. (GM is America's #3 advertiser.) http://t.co/Pg83kYcy
Top story: GM Says Facebook Ads Don't Pay Off - http://t.co/dmkt57t1 http://t.co/aUlyWVE6, see more http://t.co/cEVzVhZO
GM to Stop Advertising on Facebook (Wall Street Journal) http://t.co/AW3U50Nh _
GM pulls Facebook ads but says content is still effective and important. http://t.co/RdR2Vo32 << not good news in IPO week.
Facebook advertising isn't for everyone. GM Says Facebook Ads Don't Pay Off http://t.co/ydFrfgyh via @WSJ
RT @coldera: GM이 페이스북 광고를 내릴 계획이라는데, 전체 GM 광고예산 19억달러중에 1000만달러 집행.해봤더니 별거 없더라고..내구소비재 광고가 빠지면 타격이 꽤나 클텐데 말이다. http://t.co/7gi3G6bK
Of course maybe GM's analytics are off...GM Says Facebook Ads Don't Pay Off http://t.co/DncGDddU #WSJ
more movement away from click advertising http://t.co/ZJr35wH0
Sweet spot 4 online ads? Low $? Consumables? Short drive away? Wow - IPO-eve! Do we get how economy really works? http://t.co/pnjdQ656
http://t.co/D5dkxAjO you mean i'm not going to decide to buy a GM car because i see a GM ad on facebook? no way!!! i thought i would....
RT @Pfro: GM to Halt Facebook Ads http://t.co/sN2ec1rb .... Because their ads had no impact. Ouch
Only $10 of $40 mil of #GM #facebook marketing was spent on targeted ads. No wonder they were disappointed http://t.co/BAelhhOX
RT @johnbattelle: Whoa. GM bails on Facebook ads, right before the IPO, that's int. timing. http://t.co/6d6h8bfU heard at #cmsummit
Funny how this story breaks during Facebook IPO time: http://t.co/1G63WsSm
GM to stop advertising on facebook http://t.co/aBc6bE5F
'GM will continue to promote its products on Facebook, but without paying.' GM Says Facebook Ads Don't Pay Off http://t.co/k8YrVq2e
3rd largest U.S. advertiser, General Motors, pulls facebook ads claiming little impact on car purchases http://t.co/6Iz9sULZ
#News GM Says Facebook Ads Don't Pay Off - Wall Street Journal http://t.co/mbBnur59
GM Says @Facebook Ads Don't Pay Off http://t.co/YfOCcf9m via @WSJ #socialmedia #advertising"
#WallStreetJournal GM Says Facebook Ads Don't Pay Off: GM plans to stop advertising on Facebook after the auto m... http://t.co/n1ALn2y7
RT @lheron: GM stops paid Facebook ads, determining they had little impact on consumers http://t.co/pVOmsiz4
GM Says Facebook Ads Don't Pay Off - …: http://t.co/z1CebTq5 most discussed on @digizen/cibercultura (http://t.co/dUOXyg33)
Facebook Ads-GM will continue to promote its products on Facebook, but without paying the social-media company http://t.co/MLG1Th7R @WSJ