Gartner Predicts That Refusing to Communicate by Social Media Will Be as Harmful to Companies as Ignoring Phone Calls or Emails Is Today

Created 08/21/2012 - 9 months ago

As familiarity with social media grows, customers' expectations about how organizations will use these channels are evolving, according to Gartner, Inc. By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ...

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www.gartner.com