52
tweets
Created 01/31/2012 - 1 year ago
How PepsiCo Indiaç—´ new chairman Manu Anand is tearing down existing rules to create an exciting new business model to serve bottom-of-the-pyramid consumers
Source
forbesindia.com
PepsiCo's two new products for the BoP market in India http://t.co/qc4KFKFw #bopbiz #socent #globaldev via @heatheresper
Fascinating story about how Pepsi Co. #India is trying to reach BOP consumers and vendors (HT @raovallab) #poverty http://t.co/onVFDWCY
New products, new business models RT @raovallab: PepsiCo's two new products for the BoP market in India http://t.co/XNaEjzCo #bopbiz #socent
Forbes India Magazine - The New Rules of #BoP Marketing http://t.co/2XoKAi5c
The New Rules of BoP Marketing http://t.co/a6VOTcnH