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Created 11/27/2011 - 1 year ago
An online outlet owned by the office-supply chain Staples has struck a licensing deal to use the fictional Dunder Mifflin brand from NBC's The Office to try to sell more copy paper.
Source
online.wsj.com
SponsorPitch: Staples licenses Dunder Mifflin brand for new line of copy paper http://t.co/VvaKpMYc #licensing #entertainment #marketing #theoffice
JeremyDStanley: Unless, of course, Ellie Kemper or Jenna Fischer answer the phone when I call the Scranton branch: http://t.co/kDyvMNrs
stresscake: Dunder Mifflin will become a real brand of copy paper. The real question is why? http://t.co/3d8tUZPu via @thinkprogress
carannmcc: That's what she said. http://t.co/U8V8OHyY #DunderMifflin
kylesturgeon: Dunder Mifflin: now a real life paper brand... http://t.co/53ymEP4G
hughmoriarty: Dunder Mifflin comes alive! http://t.co/2pqrsthx