Created 11/27/2011 - 1 year ago
An online outlet owned by the office-supply chain Staples has struck a licensing deal to use the fictional Dunder Mifflin brand from NBC's The Office to try to sell more copy paper.
SponsorPitch: Staples licenses Dunder Mifflin brand for new line of copy paper http://t.co/VvaKpMYc #licensing #entertainment #marketing #theoffice
JeremyDStanley: Unless, of course, Ellie Kemper or Jenna Fischer answer the phone when I call the Scranton branch: http://t.co/kDyvMNrs
stresscake: Dunder Mifflin will become a real brand of copy paper. The real question is why? http://t.co/3d8tUZPu via @thinkprogress